Normally, a game concept is based on a strategy or on an game idea. Our concepts are based on a plan. The first thought is not a ‚good idea‘, but a ‚good plan‘ to challenge gamblers optimally. Gamblers have a need, of course. The game which comes them nearest that is the game which they play more often than every other.
To satisfiy gamblers with that there are some ways because there are different kind of gamblers and especially different situations. But one thing is overall the best: creating somthing completely new. This is always the quickest way to big successes and it was always what I did best. My advantage is that I can evaluate new games and this means not that it looks good or has a nice looking idea, it means the potential of the game to feel, whether it challenges the gamblers only at the beginning or over month and years.